Designing Web Success

These typography related web sites are all really good examples, that incorporate typography into their design. I fell in love with typography in my twenties so I thought I’d share some of my favorite online sites and resource sites with you.

happy cog
http://www.happycog.com
Happy Cog is the design firm that well known designer and web standards architect, Jeffrey Zeldman founded. There is nothing spectacular about the typography on the site however the attention to details that the designers at Happy Cog pay attention to.

webstock
http://www.webstock.org.nz/
Similar to Happy Cog, this site simply makes it’s type choices work well together. I really enjoyed their font selection and how they offset the script logo with a serifed headline treatment.

brian fidler interactive
http://www.brianfidler.com
For those of you who enjoy typography, this site does a great job of injecting playfulness into it’s type through animation. Phoenix Web Designer Brian Fidler created this site almost 8 years ago, and as far as Flash sites go, it has stood the test of time.

A Brief Message
http://abriefmessage.com/
A Brief Message provides short form design opinions on all sorts of things. They use Scalable Inline Flash Replacement which converts standard HTML into a Flash element.

Typographica
http://new.typographica.org/
This site breaks down typefaces, providing detailed information such as the face’s history and how it can be used. Typographica.org showcases many typefaces and helps designers understand their appropriate uses, history, etc.. Typographica.com provides the same type of review and satisfies my need to know more about the typefaces I love.

The Type Directors Club
http://tdc.org/
If you love type, then you must visit the old Type Directors Club site. They’ve been one of, if not the, authority on type for the past 63 years. They have great type related resources, competitions, awards, and of course, the TDC Typography Annual.

TypeNeu
http://typeneu.com/
This is a really cool site that catalogs and highlights very typographically interesting websites, books, magazines, and/or other typography samples on the web and then gives visitors a chance to comment on and share them through social media sites.

Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?

As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is…

How’s the weather over there? Is there life after “I”? Can we change the topic? Is there someone else who wishes to speak now? Check please?

If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing won’t get you very far if you can’t talk about anything or anyone else.

Self-marketing works best when you learn to focus on your listener. Ask questions. Encourage your “audience” to tell you about themselves. Offer solutions for their problems. Focus on them.

So, how do you sell yourself? By promoting, motivating, and encouraging the other person, you will find they are attracted to you.

While it’s important to be sure they get your name (so they remember who you are and what you do), it’s more important they know you have their name and know what they do. When you contact them later for networking purposes, they’ll know you were sincere.

Copyright © 2005 - Jan Verhoeff

Jan Verhoeff recognizes opportunity for advancement, personal marketing, and networking in most any location. Putting your name on the market, being able to achieve your goals, and knowing how to reach your potential is brand performance. Brand your market with eBiz Brand Performance.

Nokia, as we all know, is now 1 of the earth’s biggest builders of telephones and this is compared to other dominant competitors for example, Samsung & Motorola (as well as others). Nokia design sets for each dominant market sector and back in 07 Nokia was voted the most valuable global brand. Their wears fall into four type of sections - mobile devices, multimedia, networks & enterprise solutions.

The mobile device revolution headed by Nokia is apparently irrepressible. The heavyset bricks found in the nineteen nineties for example, the Nokia 2110 that was almost 236 grams have currently been superseded with light-weight, slender hand sets for instance, the Nokia 6282 that comes in at a mere 115 g or what about the Nokia 7380 that weighs a mere 80 grams. All the phones have the most current in communications jiggery-pokery along with well founded fashion sense.

Deciding on a phone was a straighforward activity then again considering the products possible to everybody today, it becomes slightly harder. Consumers might well buy their hand set with the thought of various features, - might it be a statement of fashion an object which makes someone look groovy - or could it be just for the advantages that the handsets presently offer, for example, e-mail & WAP, etc.

Additional technologies are also consolidating in Nokia telephones to provide the customer the possibility to communicate with more than simply speech. Nokia telephones which include digi cameras are also becoming familiar as is the facility to make videos and beam them to friends and mates through multimedia messaging. You should additionally see full color graphics on every one of their handsets and more than 1/2 are available with the facility to show WAP info (URLs altered just for the smaller display on a mobile devices). Also obtainable is telephones which are built with radios & MP3 facilities only for listening to your tunes. The price of their telephones range from 0 up to a few hundred pounds, it mostly depends about what one wish for.

Nokia, as was stated, continues to be the the earth’s #1 maker of telephones, even though some think that Nokia’s top rank might be under pressure especially by Sony Erickson. Even so, Nokia are backed by the advantage of years of experience in mobile device assembly & has brilliant loyalty from its mainstream consumers coupled with with their reputation just for reliability & user friendliness. Trying out mobile phones is the best way to find out which you like best.

As emerging technologies become even more crucial in today’s telephones, the space between Nokia and all of its competitors will become additionally obvious.

Alright, let’s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not going away any time soon. Being successful in business has often been about walking a fine line and thinking outside the box. So if you are uncomfortable, with even the thought, that you could learn something from the business acumen of the Adult Movie Industry, then I especially think you should grab a coffee and keep reading this article. Why? We always learn something from that which we vehemently disagree with. You can always stop reading; you always have the choice.

Why is there 100’s of Adult Movie stores in almost every city in North America? Demand, demand, demand… If there is a demand for your product or service; miraculously suppliers will appear out of nowhere to profit from that demand. The law of supply and demand have not, and the fundamental laws of economics will not change any time soon. We could get in to a whole debate on morals and integrity, when it comes to supply and demand, but that is not the intent of this discussion. We’ll save that for another day.

What can the Adult Movie Industry teach us, outside of the laws of supply and demand? You may be surprised, but this industry can teach us about marketing, in a big way. As you may or may not know, when you walk into an Adult Video store there are literally thousands of videos for the renter or purchaser to choose from. How does one company’s product sell and survive over its competitors, who virtually have an identical product. Let’s face it! They are all selling the same dang thing.

Hmmmm… Sounds familiar. Just like every other bloody industry on the planet. After all, competition is competition.

To win in the movie industry, your box cover in the video store has to have the most irresistible offer. The companies selling these movies have less than half a second to gain a consumers attention and persuade them to buy. If not, there are another 1000 videos to be perused.

First Lesson.

Whatever your business may be; is your customer’s first impression WOW? If it is not, you are leaving sales on the table to be taken by your competition. This could be interpreted in so many ways. Whether it is a website you run, the attire you wear when meeting with clients, the signage in your storefront, the cleanliness of your establishment or how your phone is answered. You have to make that first couple of seconds a WOW experience for your potential customers to convert to actual paying clients. In other words, have the best video cover!

Second Lesson.

Unless, your branding strategy has been very effective and you are a Jenna Jameson or Seymore Butts, (e.g. Wal-Mart and Best Buy of the Adult Movie Industry) then being the little unknown guy or gal means you have to work twice as hard to get recognized. This requires a whole heck of a lot of ingenuity, thinking outside the box, and often crazy ideas to get the attention you need to be successful. Now you may be selling windows, not wild things. So you may not want to have naked people doing strange things on your marketing material.

So here is what I want you to do. Consider what your box cover is (metaphor for your or your companies first impression or pitch) and when you figure this out, really sit down and consider if it is as miraculous or awe inspiring as it could be. Better yet, ask a peer, relative or friend what their honest first impression is. If they can’t be objective then ask your customer directly or indirectly through a survey.

How do you make your box cover stand out in a crowd and destroy the competition?

by Lee Raito, CFP, FMA
Co-Author of Business Sexcess

Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor. Lee has teamed up with Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has definetly never been before. Their controversial book, Business Sexcess, is the much talked about book that will transform how you look at business. For a free Chapter please visit http://www.BusinessSexcess.com/free

Branding alone isn’t enough these days, people want experiences, they
want magic moments and memories to enrich their lives with. To create these
experiential moments requires you to identify and appreciate what creates the
magic for your consumer and enhance it at every ’touchpoint.’

So how do we go about the daunting task of packaging experiences? Job
number one is taking an honest unbiased look at your brand offering to define the
experience opportunity that makes the most sense. You will need to assess your
brand and how it fares in each of the five core brand components (your brand
should have at least one of these components):

• Transformation
• Optimism
• Individuality
• Involvement
• Adventure

Transformation
Transformation occurs when a brand takes you from one state of mind to another.
The health and beauty category is all about selling transformation (use our cream
and you will look years younger). Transformation brings a very positive, personal
and emotional feeling to a consumer. This in turn equates the brands value.

Optimism
This component of an experiential brand conveys the feeling of pure happiness
with a brand. They give the consumer a reason to smile and expect the best from it.
Optimism can be achieved by the point of view a brand may have. For instance,
every time you purchase brand X, money is donated to a charity. Maybe brand X
uses no chemicals and therefore makes you feel good about using it. Optimism is
the hope that is instilled in the consumer by a brand.

Individuality
Individuality makes the brand a unique, one-on-one connection with the
consumer. One way brands achieve individuality is through consumer customization
(selecting a color or custom build). Another can be the way the individual feels
about the brand (one person feels safe while another feels elite). The point is that
each person takes away something unique from the brand offering.

Involvement
Brands that invite consumers to indulge in a sense of influencing and shaping the
brand experience are at the heart of involvement. Involvement is a more recent
trend in experiential packaging. One brand that became very successful by
concentrating on the involvement component is Jones Soda. By allowing the
consumer to create the labels for the sodas, the consumer became involved in
building the brand, similar to the way consumers were allowed to vote on the next
new color of M&Ms.

Adventure
Lastly, adventure represents the component of brands that convey ideas of
excitement and exploration. Adventure can be the Hummer vehicle promising you
adventure off-road (which is how often?). From a more true experience standpoint,
you would be better advised to take a cue from Edoc Laundry. Edoc has developed a
line of shirts with hidden codes that eventually lead the consumer to a murder
mystery online. Adventure in a brand is especially useful for creating a buzz and
viral marketing.

These five components provide the creative inspiration for developing brand
messaging and communication. Once they are thoroughly uncovered and
understood, consider the following:

• Which experiential components fit with my brand?
• How well are these currently communicated?
• What are some innovative ways to utilize design as a tool to create and extend
  the experience?

It is one thing to know what your brand components are, it is another to
communicate them to others and live up to their promise. In part two of Packaging
Experiences, we will discuss the importance of experiential packaging and the
application of a brand across all of its touchpoints. Until then take a good honest
look at your brand through the eyes of others, you may be surprised at what you
find.

Jim Stringer is the Creative Director for XO Create! which provides expertise in
packaging experiences. XO Create! assists organizations with branding,
positioning and moving product through compelling packaging solutions. To
contact Jim call 678.319.4242

For years there have been individuals branded as embodiments of “The American Dream,” and now Lance Armstrong has once again raised the stakes. The Tour de France has always been a monumental sporting event, but even when Greg Lemond was in the yellow jersey we were not as inspired to identify with and stand behind him as we do for Lance Armstrong. Lance Armstrong is what Americans want to believe they could be. Even a commercial for Fitness USA (not to be mistaken for Nike) shown during the tour represents this concept. Lance runs down a busy street and everyone he passes starts doing something active. Business people start running like track stars, delivery men start doing curls with water jugs…etc. Look
around your own neighborhood or on the streets as you drive in your car. Notice how many bikes you see on the roads, and think about why all the sudden people are motivated to shift gears and pump up hills.

Ironically from the same state as the President of the United States, Armstrong has
motivated people around the world to “LiveStrong.” The yellow bracelets are as
abundant as ever (and caused a universal bracelet craze similar to the ribbon
bumper stickers craze). Americans value professional athletes (the proof is in the
paychecks), and if they find an athlete who triumphs not only as an athlete but also
as a person, they cling to him in a childlike manner, wanting desperately to be
identified with him.

In addition to winning an unprecedented seven Tour de France races, wearing the
yellow jersey 81 times, beating testicular cancer, constructing a world-renown
cancer foundation, and retiring at the top of his career, Lance Armstrong can add
“America” to his list. If Lance Armstrong ran for President (which there was talk of
“Lance’s career in politics,”) it would be difficult to find a soul in America who felt
confident in saying “he can’t do it.”

Molly Sunderdick
Brand Strategist
Stealing Share Inc

I know what you’re thinking.



“Why on earth would we do that when our brand is well recognised in our industry?”



Well, for the same reason you buy a new suit – to keep up-to-date and look super
attractive to those you want to impress.



Too many business owners and managers think that because they give great service
and are nice people, they don’t have to pay much attention to how their business
looks. They think looking smart and professional is enough.



Unfortunately “smart and professional” is the new beige. Remember, it’s magic not
logic that ignites passion in customers today.



Why is an exciting brand identity important?



While brands speak to the mind and heart, brand identity is tangible and
appeals to the senses. Brand identity is the visual expression of a brand, its tone-
of-voice. It supports, expresses and communicates value. It is the shortest and
fastest form of communication there is.



You can see it, touch it, hold it, hear it, and watch it move.



Brand Identity begins with a brand name and logo and builds into a wide range
of communication collateral. Brand identity increases awareness and builds brand
equity.



Why is a great logo important?



The brain acknowledges and remembers shapes first, colours second
and words third. Shapes make a faster imprint on memory, while colours evoke
strong emotion. The brain takes longer to interpret language.



Creating a distinctive visual language, logo shape and colour scheme is imperative
in brand identity design.



Manchester United plans global domination. What about you?



Manchester United is considered the “Rolls Royce” of soccer. With a market value of
$960 million and 50 million fans, they have but one goal: global domination.



The reason they are succeeding is because their name signifies “winning”, even to
those with a limited knowledge of soccer.



Such is their market domination that even when they don’t win, people love and
admire them; enough to buy shirts, caps and other merchandise worth millions of
dollars.



How did they do it?



Time and money certainly played a big part, as well as owning their own stadium.



Add to that some pretty canny marketing strategies, like finding countries with huge
populations and no dominant national sport, building an impressive website,
expanding television distribution, dynamic merchandising, and the showcasing of
its many down-to-earth stars.



Have they spent much time fine-tuning their brand image?



You bet!



Not a day goes by without their marketing team examining each component
for improvement.



Considering 98% of Manchester United’s current revenue is British generated, one
can only imagine future opportunities and rewards.



Now, what about you? Is your marketing team (most likely to be you wearing one of
your many hats) continually fine-tuning your brand? If not, there’s no time like the
present to start.

Carolyn Morgan is a graphic designer, writer and illustrator who specialises in creating
positioning and brand identity strategies for a wide range of businesses. To see
examples of Carolyn’s work, go to http://www.carolynmorgan.com.au.

There are many components of a brand identity: logo, color palette, font choice, and
the Visual Vocabulary. There’s a lot of information available about the use of logos,
colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s
some information on the creative, practical, and technical aspects of fonts.

Font basics

A font is a set of all the letters in the alphabet, designed with similar characteristics.
This is also known as a typeface.

Fonts are usually designed to include several style variations. This can include styles
like light, regular, bold, semibold, ultra bold, and italic. Some fonts also include
“Expert” versions, which are fonts that include fractions and mathematical symbols.

Font families are typically packages of fonts that include all of the different versions
of a font. Using fonts with large families will give you a wide range of fonts to use in
your materials, for variety and emphasis.

There are many basic classifications of fonts. Four of the most common classes of
fonts are:

• Serif fonts, which have little “feet,” called serifs, at the ends of the lines that make
up the letters. Some examples of serif fonts include Times, Palatino, and Garamond.
These fonts are more traditional, elegant, and old-fashioned.

• Sans-serif fonts don’t have those feet. “Sans serif” means “without serifs.” Arial,
Verdana, Tahoma, and Helvetica are some of the most common sans-serif fonts.
These fonts are more clean and modern.

• Script fonts are calligraphic or cursive fonts. Brush Script and Nuptial Script are
two common script fonts.

• Display fonts are decorative and often used for logos or headlines.

There are other types of fonts as well, including handwriting fonts and all-caps
fonts. However, the four listed above are the most common and useful in business
communications.

Creative font usage guidelines

Each type of font has certain characteristics that translate into that font’s
personality. A font might be serious or light-hearted, traditional or modern, legible
or decorative, or any number of other personality traits. The traits of the font that
you use in your marketing materials and business communications should reflect
and enhance your company’s brand.

Your company should have designated fonts to use in the following situations:

• A logo font, which is typically not one of the fonts that come installed on Windows
machines: it should be more unique and interesting. Some logos will have two or
three different fonts in them. If this is the case, then consider using one of those
fonts as the secondary font as well.

• A secondary font, used for headlines, sub-headlines, taglines, special text such as
graphics and captions, and decorative text such as pull quotes, which are the large
quotes that are used decoratively in articles and documents. This can be the same
font as is used in your logo. This is typically an interesting and unique font as well.
This may also be used as the font for your contact information in your stationery,
depending on its legibility.

• A tertiary font is optional and may be used when the secondary font is not always
legible, for mid-length texts such as pull quotes and contact information.

• A serif text font, for lengthy printed documents. Printed materials are more easily
read if they are in serif font rather than sans-serif font.

• A sans-serif font, for shorter printed documents and on-screen use. Text on a
computer monitor is easier to read in a sans-serif font than in a serif font.

• A website font, which may be the same font as is used as the main sans-serif text
font, depending on how that font translates for online viewing.

All of these fonts should have similar or contrasting characteristics. Choosing fonts
with similar characteristics will make your fonts match and create consistency
throughout your documents. Choosing fonts with contrasting characteristics will
build visual texture and interest into your materials. For example, you could pick all
thin, sans-serif fonts such as Arial and Frutiger to create a harmonious, matching
suite of fonts. Or you could pick fonts with contrasting characteristics to create
greater interest, such as using a serif font like Palatino for the headlines and then
using a sans-serif font like Verdana for the text.

Each piece of marketing material or document created should have a maximum of
three or four families of fonts on them. (A font family includes all of the bold and
italic variations of a particular font, so using bold or italic effects does not count as
additional fonts.) Using more than three or four fonts is confusing, and it looks
unprofessional.

Practical font usage guidelines

Fonts can require special consideration when you send materials to a professional
printer for reproduction, use them on your website, or send Word documents to
others. Here are some basics on using fonts and preserving their appearance in
these cases.

• In printed materials, it’s easier to read long blocks of copy that is set in a serif
font. Sans-serif fonts are usually used in print for short blocks of information, like
headlines, pull quotes, or bulleted lists.

When sending your materials to be professionally printed, make sure to address
your desires regarding the use of fonts. You can either include the fonts with the
files you send to the printer (which might be considered a copyright license
infringement), rasterize your artwork (convert it to pixels, so the font data is no
longer needed), or outline your fonts (creating shapes out of the fonts, an option
that’s available in most vector art programs such as Adobe Illustrator and
Macromedia Freehand), so that they can be printed accurately. Outlining the fonts is
the best way to guarantee that your fonts will remain accurate and sharp.

• Online, in websites, emails, and HTML newsletters, sans-serif fonts look the best:
they’re clean, clear, and easy to read. There is one other trick to online font use: you
have to make sure that you use fonts that will be installed on the computers of
people reading your site. Otherwise, your text will appear in the default font
selected by their browser, which is often Courier, a very plain font. That limitation
does leave you with several fonts to choose from, though, including Verdana, Arial,
Tahoma, and Trebuchet MS.

Serif fonts could also be used on websites; however, it’s best to use them in limited
quantities, such as for headlines and subheads. Some fonts that are available to use
on the web include Times, Times New Roman, and Georgia.

Another issue that commonly arises with online fonts is the difficulty in controlling
the size and appearance of those fonts. Standard font tags in HTML don’t offer
precise sizing control and need to be used several times throughout each HTML
document, so making changes can be time-consuming. You can use Cascading Style
Sheets, or CSS, to precisely control the exact size of your fonts and to make site-
wide font, size, or color changes with one simple alteration.

• In Word Documents, you also want to make sure that the fonts that you use for
the text will be available on the recipient’s computer. Good fonts to use are the
standard fonts that come installed on PCs, which include Arial, Verdana, Tahoma,
Times New Roman, Georgia, Palatino, Courier, and Trebuchet MS.

In order to insert a small amount of customized text—such as your logo, tagline, or
address information—create an image of that information and to place it in the
header and footer of the page.

Another way to preserve the appearance of text is to export your document as a PDF
file and send it to the recipient; PDF files embed the fonts into each document so
that they can be viewed on any computer and still look right.

Some technical info about font file types

When you purchase fonts to use on your computer, you’ll often be given a choice of
buying a Post Script, True Type, or Open Type font. Here is a brief explanation of
the characteristics and problems with each of these formats:

• Post Script fonts are considered industry standard and are therefore preferred by
professional printers. There is a format of Post Script fonts available for Macintosh
computers and another format available for Windows computers; those fonts cannot
be shared between Macs and PCs.

• True Type fonts are often found on Windows machines. These fonts do not print
as well as Postscript fonts.

• Open Type fonts are the newest type of font. They are cross-platform compatible,
but many fonts aren’t yet available in this format.

With this information about the creative, practical, and technical aspects of font
usage, we hope that you can make font choices that will enhance your brand.

First impressions count—and that’s especially true for your business graphics. Your
designs should get you noticed, reflect your values, and leave an impression that
makes your company unforgettable and ultimately, increases your bottom line.
elf design is a Brand Identity Design and Management Company that specializes in
helping small business and entrepreneurs create a powerful and unique brand
identity that differentiates them from their competition and helps them to connect
with their target market. Our work is bold, clean and effective, and our processes
are proven to get your materials completed quickly.
A winner of several industry awards, elf design offers the full-service of a large
graphic agency and the highly-personalized attention of a boutique firm. Whether
you need a logo, brand or corporate identity, website or print design project, we’ll
create a Custom Marketing Package that contributes to your company’s visibility,
credibility and memorability. Visit http://www.elf-design.com to learn more.

Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn’t work, it’s not what they want, it’s not what they need, it’s ugly, or they just flat out despise it. So, they hire an expert designer to help.

After meeting with the family to find out their wants, needs, desires and dreams, the expert takes that information and goes to work, completely making over the house.

The final results are amazing. The differences are like night and day. The homeowners are surprised and utterly astonished. Some laugh and some even cry, because right in front of their eyes, they see what they never imagined possible. It’s what they want, it’s what they need, it’s what they were trying to do themselves, but simply couldn’t.

What does all of this have to do with graphic design and marketing?

Unfortunately, most small business owners, like the homeowners, do all their own graphic design and marketing themselves. They design the logo for their small business…themselves. They design the stationery for their small business…themselves. They write and design the brochure for their small business…themselves. They design and build the web site for their small business…themselves. Typically, they do ALL of the graphic design and marketing for their small business…you guessed it…themselves.

It’s unfortunate. Because the results of doing all of this…themselves…is similar to those experienced by the homeowners in the makeover shows. The graphic design and marketing materials they have created look unprofessional, they don’t work, they don’t get results, they look homemade and they aren’t functional. Simply put, they’re amateurish.

Sound familiar?

What should you do? Let’s reconsider the home makeover shows, and determine what the homeowners did right. You can learn something from the homeowners and apply this to your small business.

First. They realize that what they have done themselves, simply isn’t working. They’re frustrated that what they have done does not work anymore. They know that they need a change.

Second. They realize that they are not the experts in this particular area. They know that they need expert designer help to fix what they have done to make it functional, appealing and successful.

Third. They meet with the expert designer to discuss their wants, needs and desires. They express exactly what they want to accomplish. They also admit that what they have tried to do…themselves…doesn’t work.

Fourth. They let the expert get to work. They trust that they will get the results they want and desire. They know the finished product will far exceed what they could have ever done themselves.

Fifth. They get to see and experience the finished result, which is a beautiful, functional, valuable, contemporary, awesome solution that works and gives them the results they wanted to accomplish in the first place.

When it comes to creating and executing the graphic design and marketing materials for your small business, the same results can and will happen for you. But, you have to hire an expert to give your business an extreme makeover.

When the expert is done, the graphic design and marketing materials for your small business will be attractive, professional, beautiful, successful, what you want, what you need and it will accomplish the goals you are trying to achieve.

There is only one catch: you have to stop doing everything yourself.

If you are doing or have done all of the graphic design and marketing materials for your small business…all by yourself…it’s time to call in an expert.

Like the homeowners, chances are you’ll be surprised and completely amazed. Right in front of your eyes, you will see results that you always wanted, but could not achieve yourself.

Jeanna Pool is President of CATALYST creative, inc., located in Denver, Colorado. She
helps small business owners who are really good at what they do, but struggle to
market their services effectively to attract more clients on a consistent basis. She
can be contacted at http://www.catalystcreativeinc.com or 303.380.9100.