Archive for the 'Marketing' Category

Creating Your Own Internet Marketing Product through a Home Based Business

There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else’s tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this.

First, you should have considerable information that you can easily compile into a toolkit or e-book to sell. Whatever information you are including in your marketing product, make sure it is viable and relative information your customers can use and will find practical. Providing this information will carry you a long way when it comes to customer reviews and recommendations of your product. Make sure any information that is not yours is documented properly and that you have permission to use it. When you start compiling the information, make sure it looks professional.

Also, be sure the information is easy to read and understand. Bullet points, lists and step by step guides are very helpful for individuals interested in learning how to market a product. Edit your e-book or toolkit several times as well as have another set of eyes read over it to make sure it is clear, concise, and understandable. The last thing you want is to provide confusing information and receive hundreds of emails that you don’t have time to response to. Do it right the first time and you will receive more customers, positive reviews and constant cash flow.

There are a variety of software programs that can help you compile this information into a professional and easily read e-book or toolkit. Certainly, if you plan on selling and creating your own internet marketing product, you will want to make sure it is professional, organized, detailed and provides real and pertinent information to your customers.Once you have created your own internet marketing product, you will want to have a way to get it out to the public. As a result, you will need a web page or a minipage that is dedicated to selling this product to customers. Generally, you can find a web hosting company that charges a small fee monthly that will register a URL for you and host your page.

Also, most have
a web page builder program if you are not knowledgeable of building web pages and design. The most important aspects of this web page are reviews of the product and a purchase now button. You will want to make the checkout process as easy as possible because once customers have decided to buy; they want the process to be quick and easy. If not, you will likely lose a customer. Additionally, you will want to have Paypal or another program such as this that accepts a variety of payment options in a wide range of currencies. This will allow you to market and sell your marketing guide to
people worldwide.

Read additional marketing articles at
http://www.webcoastline.com/blog

Article by Lars Hanning
http://www.webcoastline.com

Free Download!
Power User’s Guide to
Becoming A Super Blogger!

http://www.optinlistbuilder.biz/superblogger

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NOT Using Viral Marketing Could Kill Your Business!

Creativity

With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It does not matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it does not matter, and you are not going to make it big. Worse of all, you business could just get killed.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

The information about Viral Marketing presented here will do one of two things: either it will reinforce what you know about Viral Marketing or it will teach you something new. Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectively of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Then you will be glad you took the time to learn more about Viral Marketing.

by Shivam Patel

For more information about Shivam Patel and his services, please visit http://www.resellebook.co.uk and http://www.devine-design.net

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Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed
to auto dealers by a firm that markets gift cards that replace
paper gift certificates. Anything in brackets [like this] did
not appear in the letter but simply appears to describe the
mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes
of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which
appears a portion of a gift card, personalized with the
prospect’s name. The envelope has a teaser headline:
Inside: A win-win-lose proposition for your auto
dealership.
]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect’s name, is affixed to the
letter a sample auto gift card, personalized with the prospect’s
name, and this headline: As you can see, this card has
success written all over it.
]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It’s made of plastic. It costs you $2 to buy. But it’s worth the
price of a new car, sold off your lot. This card is worth the
lifetime value of a loyal customer. In sales, service, parts,
accessories and referrals. And goodwill. And free word-of-mouth
advertising.

Hold it in you hand for a minute, and think of your competition.
Consider your revenue goals for the next quarter. Do you need to
increase your new and used vehicle sales? Boost your parts &
service department revenue? Multiply your accessories department
revenue? Retain customers after their warranty runs out?

This card will help. Big time. It’s a vital part of Sharpe
AutoCards, a custom-branded loyalty and gift card program that
generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you
customize the card to match your dealership’s brand image and
visual identity. Now turn it over. See that magnetic stripe
across the back? It stores information about the card’s dollar
value and each transaction.

You hand cards like this to everyone whose business you want to
attract and whose loyalty you must keep. Walk ins. Be Backs.
Looky-Lous. Current customers. Even former customers. They all
use the card to buy products and services at your auto
dealership only.

You manage the program using a simple card reader hooked to a
personal computer at your dealership running our software. For
an average auto dealership, the start-up cost of buying the
system and operating it for one year is less than $2 per car
sold that year.

That’s what the card does. Here’s what it does for
you.

Please read the brochure I’ve enclosed for the compelling
specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors’ discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your
showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive
than competing offerings. Plus, you pay no transaction fees and
you don’t have to buy any annual maintenance contracts. I call
that a win-win-lose proposition for you, your customers and your
competitors.

Use your card today to receive free coffee and donuts
for four.

The gift card you are holding in your hand has been pre-loaded
with $10 worth of coffee and donuts. Get a first-hand
demonstration of how the card works by inviting me to your
showroom for a complimentary consultation about the Sharpe
AutoCards system. Hand me your gift card, I’ll swipe it, process
your transaction, and hand over your free coffee and donuts.
Like the gift cards you’ll use one day, this one can only be
redeemed at the place of business on the card, which is to say,
Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat
at your showroom? Call me at 123 456-7891 today and let’s set up
an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message).

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Classifying Customers and Identify Profit Centers for your Business

By grouping and mapping out the relationships you have with your
customers, you can do more to finding profit centers in your
business than anything else. This exercise will go a long way to
demonstrate to you that not all customers are created equally;
in fact, some are much more profitable than others are. We will
touch on reasons why you should classify customers, how to
describe your supply chain, ways to define customers, and
finally how to map your distribution channels.

Classifying customers is very important to identifying profit
centers in your business because classifications help target
prospects for sales, determines how different customers respond
to your marketing, and helps you anticipate their future needs.
Through better targeting, you extend your reach, increase your
closing ratios, and help target buying customers with your sales
efforts. Customers do not all respond the same to marketing, but
knowing the appropriate triggers and channels of distribution
will help you customize your marketing for maximum results. As
you group your customers, notice places where your product wears
out or needs to be replaced, these areas reveal possible service
options and influencers of new purchases.

In describing your supply chain, outline who is involved in
supporting the customer, whether it is a
distributor-reseller-customer relationship or a hybrid system,
and ask several critical questions that will produce clarity in
this process. Using simple diagrams outline each of the
individual organizations involved in providing services to your
customers, will highlight opportunities for teamwork and
improved communications. You may find a traditional supply chain
supports your product, look at ways to grow or improve the
demand of your product through others. Create ideas from
whatever type of supply chain you have by asking some critical
questions; Who supports the customer? What do they do? Why does
the customer go to them?

The information gathered to this point contributes to defining
your customers, including where they are located on the supply
chain, what are their reasons for purchase/expectations, and
where can you reduce your costs. Think about the different types
of customers, how you reach them, and to whom they interact with
in your supply chain. Additional sales opportunities arise when
you look at the usage of your product and the importance of it
to your customer; these areas further refine your
classifications. Finally, look at ways you can reduce costs by
making it easier to acquire your product, increase your value or
your support abilities.

Bring all this information together by mapping your distribution
channels; start by outlining the relationships between partners
and customers, then define how your customer get your products,
and lastly any customer interaction points inside this system.
Using a simple workflow diagram bring together your supply chain
and customer category information to produce a single simple
drawing. This drawing describes how the customer gets your
products including key players, delivery methods, and each
categories preferred method of acquisition. Another useful tool
will be to clarify customer interaction points, which are, any
communications between your customer and your organization - it
is a means to gather additional usage information, and in many
cases develop new sales opportunities.

In a couple of brainstorming sessions you could easily classify
customers, describe your supply chain, and create a high level
view of who your customers are in respect to the distribution of
your product. Study this information looking for new ways to
sell and service your customer. Have fun with it, talk with
customers, gather accurate information, and your profits will
reflect your efforts.

Copyright © 2002 Justin Hitt, All rights reserved.

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How to Up-Sell Change

Unless you’re willing to wait for a crisis (that usually means someone gets fired), start thinking about “up-selling” change. “Up-selling” change means to persuade your employees that making a personal commitment to the change will reap them personal benefits. Similar to up-selling your customers by informing and sharing the value-add to your products or services, you need to demonstrate the value-add of your change initiative. Just like any business problem, you start by making the business case for change. Except in this situation, your employees become your target market. So, you better have a good answer to the “WIIFM” test - What’s In It For Me?

Even if you don’t know the answer now, don’t let that stop you. The best place to start looking for answers to that question is your employees. Go to them and get them involved in your thinking. The act of asking and listening not only engages them, but informs them as well. When people feel partially informed, not part of the “in the know” group, uncertain of what is really happening, and have no clear answer to “what’s in it for me?” you are guaranteed to face stiff resistance to change. The act of engaging employees early on in the change process will accelerate acceptance and learning at a pace most managers would be thrilled to achieve. Weave people into your change plans - their buy-in, their reactions, their learning curve, their commitment (or lack of) to adopting the change.

Don’t bother to “up-sell” change without first administering the “WIIFM” test. The test is really rather simple. First, do a quick check of your team’s vital signs. Walk around and randomly ask people questions like “So, what do you think of the changes we’ve been talking about?” “How do you think it will impact your job?” “Think you’ll be able to adapt quickly to the new system?” You’ll be surprised (and maybe pleased) with the feedback you get. If your employees can articulate a positive connection to their daily job performance, then you’ve passed the test. On the other hand, if you get answers that vary widely across the board, or responses like “what change are you talking about?” “I hope it’s not like last time” or “we’re so burnt out now, I don’t think we can handle another change,” you have some serious remedial change management work to do.

If you pass the “WIIFM” test, then your communications have “connected-the-dots” for your team in ways they can understand and absorb into their daily job functions. If you hear resistance to the change, you need to go back and literally reconnect-the-dots for your employees so that they can clearly understand how the change directly or indirectly will impact their job. You can never over-communicate during a change initiative. Continuous, repeated, and rapid information exchange and knowledge sharing are key to successful adoption of change. If you’re sick of talking about it, you’ve probably converted your true believers but have only reached 25% of your people. Talk it up some more and keep “up-selling” the change.

The art and science of dealing with the people side of the change equation is Change Management. As a practice, it draws from a multitude of social science disciplines to effectively bring people, technology, and ideas together at the same time.

(c) 2004 TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O’Brien, is creator of the “Create a
TurningPointe!” Marketing Bootcamp. To learn more about this step-by-step
program, and to sign up for FREE how-to articles and 20-page marketing
guide, visit www.turningpointemarketing.com

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You Know What You Want to Do With Your Business - So How Do You Do Achieve It?

Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims.

A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?

Start with your Aims: Think
* What do you want to do?
* When do you want to do it by?
* What do you want to achieve?

An example would be: Increase our turnover by 10% by the introduction of 3 new products in the next year.

That’s the easy part - now you need to decide how you are going to do it. Think of al the ways that you can market your business and then work out the combination that you are looking at. Think of such marketing activities such as:

1. Produce a monthly newsletter for my past clients.
2. Aim to sign up 10 new newsletter subscribers each week.
3. Write 1 article each month and submit it to at least 5 major article databases.
4. Produce or buy at least 12 viral ebooks or reports each year.
5. Give these viral books away to my clients.
6. Add at least 3 new products to my range in the next year.
7. Add at least 3 product based web sites in the next year.
8. Add as least 1 page of extra content for each web site, each month.
9. Undertake a pay per click marketing strategy each month with a budget of at least $100 for the new and existing products.
10. Submit our web sites to at least 20 search directories within the year.
11. Enter into 3 joint ventures or be part of at least 3 giveaways in the next year.
12. Test my marketing strategy every month and make the necessary changes.

Once you have done this then sit down and work out what you have to do each month. All that is left is for you to roll up your sleeves and get down to the hard work. Good luck.

Lee Lister - EzineArticles Expert Author

© Copyright 2006 Biz Guru LLC
Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites http://www.BizGuru.us and http://www.clikks.com for all our informational products.

With over 20 years management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

This article may be freely distributed if this resource box stays attached.

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20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.


1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.


2. When you write and give away a free course you will become known as an expert. This’ll gain people’s trust and they will buy your main product quicker.


3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.


4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.


5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.


6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.


7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.


8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.


9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.


10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.


11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.


12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.


13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.


14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.


15. You’ll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.


16. Make money cross promoting your course with other people’s products or services. This technique will double your marketing effort


17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This’ll give people an incentive to subscribe.


18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.


19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.


20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.

———————————————————
Julia Tang publishes “Smart Online Business Tips”, a fresh
and informative newsletter dedicated to supporting people
like you. To find out the best online business opportunities,
to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

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Are You A Copycat?

How many times a day have you seen the same ad? If you are like me, you hit the delete key and go on. The product or service may be outstanding, but you need to get your ad read first to be successful.
Many affiliate programs give you ads to run. The problem is that thousands of people run the same ad word for word. What should you do to be different?

It is best to make your own ad. Use the ads that the affiliate program gives you as a guide. Using your own words can make a huge difference. Make sure your headline is definately different. If your headline is not appealing, your ad will never get a look. Here are 10 tips to help you with writing ads:

1. Make a file and keep copies of the fantastic ads. Make sure you look at newspapers and magazines also to find excellent ads.

2. Your headline is the most important part. You should write at least 15 headlines, before you finally pick the perfect one.

3. Here are some examples of effective headlines:How To and putting your headline in a form of a question can be big winners.

4. The word ” Free” can be effective if used in the right situation.

5. Don’t try to sell from your ad. You want to get the customer curious and wanting more information.

6. Show people what your product or service will do for them. You need to be specific. Saving 10 hours and $500 is better than just saying you are saving time and money. Also, make sure your claims are credible. There are so many bogus claims about making a huge income in a short period of time.

7. Try a different approach and be creative. People are naturally curious. Don’t be afraid to think outside of the box.

8. Fear of loss often outweighs the desire for gain. Good ad copy will use both arguements to get you to purchase their product.

9. Use short simple words and sentences. Here is a great site to find powerful ad words, go here: http://www.makingprofit.com/mp/powerwords.shtml

10. Finally, you need to constantly be testing to improve your ads. Don’t ever be satisfied with your ad. Sometimes small changes will make a big difference in your sales.

With experience,learning how to write effective ad copy will make you a big winner. Following these tips will help you to get your ad noticed instead of being deleted. Read all you can about writing ads and soon, it will come natural to you.

Discover free tips, tricks, and tools to promote your online business. Subscribe to free email courses on several topics at http://www.makeumoneynow.com/freeinfo.htm and http://www.makeumoneynow.com/freecourse.htm Visit his sites at http://www.elrob.com http://www.makeumoneynow.com

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10 Qualities of a Great Network Marketing Opportunity

Finding the best network marketing business is like finding a needle in a haystack. With the advent of the Internet, more and more are being offered, but how do you know which one is right for you? More important, which ones are scams and which ones are the real deal?

If you’ve done a lot of searching, you know that there are several great opportunities that you can become a part of and that will put a little extra cash in your wallet each month. But you probably also know that recruiting is one of the most difficult things to do, and it’s the recruiting that keeps a network marketing business afloat. Therefore, for people who don’t have any marketing skills, it’s almost impossible to get your own leg of the business going, let alone keep your down-line motivated to do the same. That is why when I first got into network marketing, I looked for one that had the qualities I’ve listed below. Do yourself a favor; save the time I wasted muddling through several opportunities before finding one that met all of these criteria.
11.Company does the recruiting for you. You won’t find many of these. If you’ve tried your hand at recruiting and haven’t had success, this is a MUST.
12.Everything is guaranteed! Any money that you spend toward the business will be returned to you if you don’t get the results that they promise. (This takes all of the risk and apprehension out of potential prospects.) If a company says there is “no risk” dig a little deeper. If you have to pay for your own advertising outside of the business, you ARE risking something. “No risk” should mean absolutely no risk!
13.Must run on auto-pilot. You don’t need to be at home for your business to keep running smoothly. A great business opportunity is one that takes full advantage of today’s technology. You could be on your favorite beach while your business is running and making money 24/7.
14.Administration and immediate sponsor are very supportive. They should have an email, phone, or fax number where someone can always be reached. Keep in mind that they may not get back to you right away because of the number of people interested in this type of opportunity, but be patient and persevere. If they aren’t back to you or haven’t sent you a note that says they’ll be getting back to you within 2 days, it might not be the best business to affiliate with.
15.Potential for large income is attainable within 9 months or less. If the program doesn’t make a good residual income within 9 months, move on. There are ones that do, and when you are using your own money, this can be a key in being able to continue marketing it.
16.Offers conference calls and forums even if you don’t want to participate. Sometimes it’s just nice to know that things are happening at headquarters, even if you don’t have the time to always participate in them. Just knowing they’re there to lean on makes you that much more comfortable about being a part of their organization.
17.Are older than 5 years. Chances are, if they’ve made it that long on the Internet, they’ll continue to make it. That’s just my opinion. Most poorly run Internet businesses don’t get past the 9th month; and that’s if they’re lucky.
18.Offer quality products. Right now, the best selling products (and the easiest to deliver) are information products and website business tools. They are hot, hot, hot!
19.Don’t make you do your own ad writing. If you aren’t a professional ad writer and you’re trying to write your own ads, you’re probably losing sales. It’s as simple as that. I don’t care how many e-courses or e-books you’ve read about being ad writing. If you want the best response, leave it to the professionals. If the company offers this service - take them up on it.
20.Allows test drives. If the company really believes in their opportunity they’ll provide you with a way to put your toe in the water before you take the plunge. If they don’t have this - well, would you buy a car that you didn’t test drive first? This time will also give you a chance to run some checks on the company and do a search on one of the major search engines. If people have been scammed they’ll post them there and you’ll know about it. Just make sure you do it.

If the next business opportunity that looks good to you, doesn’t have these 10 qualities, keep looking. They are out there. If you’d like more information about how you can skip the step where you go through 30 poor business opportunities to get to at least one that really brings you success, I’d be happy to share information with you. That’s what networking is all about. As Joan Baez once said, “You don’t get to choose how you’re going to die, or when. You can only decide how you’re going to live now.” Choose to live the life of a successful network marketer.

About the Author

Network Marketer for over 12 years. BA in education.

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Turn Your Old Articles Into Profitable E-mail Courses

If you’ve written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.

You can re-use your old articles by transforming them into another form of promotional tool.

And one way to re-use them is by turning them into e-mail courses. By doing so, you’ll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner.

Even though you’ll make use of old articles, you won’t be offering a re-hash.

Why? Because once you transform your old articles and gather them together to form an e-mail course, you add a more focused learning dimension to them. For this, you’re able to create a new and effective marketing tool.

So how do you do it? In a nutshell:

1. Gather all your articles and find a common theme among them. If you’ve written a number of articles aimed for beginning online business owners, these articles can make up one e-mail course. Your e-mail course can be a short one (2-4 articles) or a long one (5 or more).

2. When you’ve identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them.

3. Assign one article as one e-mail module or follow up. If you’re using 4 articles, your e-mail course would consist of 4 modules or follow ups.

4. Take a good look at each article. Does it look like you can weave the activities within ‘lessons’ or will it require you to separate the ‘lessons’ from the ‘assignments’ — information first (your re-written article) and then hands-on activities or tests after?

5. Do your articles use the ‘you’ voice? If not, re-write as if you’re telling your friend a story. Do your articles sound formal? Even though you’re ‘teaching’ something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.

6. Include additional resources at the end of each module or follow up. These resources could be online references and researches, and even more intensive lessons.

7. Proofread.

8. Insert your promotional texts in the beginning, middle or end of each module or follow up. However, don’t overdo this. People who will request your e-mail course are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable instructions in your e-mail course. Put value over the content of your e-mail course first and your workshop takers will trust you and believe in your expertise.

9. Put your e-mail course on autoresponder and set the time each module or follow up will be sent. You can use free or fee-based autoresponders.

Before you announce your e-mail course, test and re-test it thoroughly. When you’re certain everything is fine, go ahead and announce it.

About The Author

Copyright (c) Shery Ma Belle Arrieta-Russ

Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today — free! — at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.

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